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StartUpCycle is a unique event where teams will collaborate to create an upcycling start-up, from concept to brand. Watch the teams present their unique inventions, whether that's a product, app, or something else entirely. Featuring speeches from entrepreneur Chris Reed, and environmental experts.

Developed by Sync the City, in collaboration with Norwich BID and University of East Anglia, StartUpCycle is part of Upcycle Your Waste, funded by the Interreg 2 Seas programme and co-funded by the European Regional Development Fund, and is designed to encourage a circular economy. StartUpCycle was also sponsored by Norwich Good Economy Commission, FX Home, Langham Recruitment, and Leathes Prior.
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